Macy's Consumer Insights Case Competition

Undergraduate Case Competition

Gain real world experience by participating in Macy’s Consumer Insights Case Competition on Friday, March 6, 2020 hosted by the Department of Economics and School of Human Ecology. Prizes (+ bragging rights) for 1st place team!


Important dates & deadlines

  • Friday, February 21 from 3 – 4 pm | School of Human Ecology, Room 2255: Case Competition Kick-off Information Session. Attending students get a sneak peek at the case prompt!
  • Friday, February 21 at 4 pm: Case Competition Application OPENS
    • Students can apply individually or as a team of 4-5. Only 30-35 students total will be selected to participate.
    • Priority will be given to students majoring in Economics OR Consumer Behavior/Retailing, but any undergraduate student at UW-Madison can apply as an individual or as part of a team.
  • Monday, February 24 at 11:59 pm: DEADLINE to apply for Case Competition
  • Wednesday, February 26 at Noon: Notification goes out to selected groups/participants
  • Thursday, March 5: Practice sessions for teams (exact time and location TBD)
  • Friday, March 6 from 8:30 am – 3 pm: Case Presentations & judging by Macy’s leaders (exact presentation times and location TBD)

Questions? Email Emma Brandenburg at